Logo Design

Simplicity

• People are drawn to clean, uncluttered design
• Easy to absorb meaning
• Easy to recognize symbol at a glance

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Proportionality

• It must work on anything
• Letterhead, app icon, billboards
• Width & height should be too far off

Small Color Palette

• 80% of most widely known logos
• Use 1 or 2 colors only
• Very few use more than 3
• Color should convey emotion

Fonts must be legible

Practical, Usable, Adaptable

• No gradients
• Limit intricacies
• Easily converts to BW vs. print color vs. Web color

Originality

Work Industry Conventions

• Know patterns associated with industry
• Most common color in tech logos? 
• Customer expectations

Capture personality of your company