•A group that is part of the dominant culture but that differs from it in some important respects •an international example of subculture is McDonald's •McDonald's yellow arches are an example of international culture because many people around the world recognize this symbol as a place serving American fast food
•a subculture deliberately and consciously opposed to certain central beliefs or attitudes of the dominant culture •examples of counterculture include hippies of the 1960's
•Treating members outside your ethnicity differently •example a proud Italian who will only keeps non-Italians at a distance and gives Italians preferential treatment even if he/she does not know them).