IBE

Published on Nov 19, 2015

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PRESENTATION OUTLINE

"IT IS NOT THE BIG THAT EAT THE SMALL, IT'S THE FAST THAT EAT THE SLOW"

-JASON JENNINGS
Photo by goingslo

KODAK MOMENT

  • 89% market share in 1976
  • Dominant player for the most of the the 20th century
  • Lost to transition to digital photography
  • Filed bankruptcy in 2012
Photo by senorton

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Photo by GianCayetano

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Photo by Honou

NOKIA

  • Used to be 95% market share
  • Now only 5% market
  • Lost to iPhone and Android devices
Photo by Brad Scruse

SUCCESS AND FAMILIARITY

MILLION ONLINE BOOKINGS IN THE US

  • 1999 travel industry association of America noted that 15.1M consumers in the US booked their travel online
  • 2011, 70M online bookings
  • 2012 38% of travel planning is now made online

SHARE OF ONLINE CHANNELS IN TRAVEL BOOKINGS IN 2012

INDUSTRY PERFORMANCE DURING WORLD ECONOMIC CRISIS

DOMINANT OTA

  • Priceline
  • Travelocity
  • Expedia
  • Orbitz
Photo by SJByles

TIME TO ADAPT

WE SHOULD BE WHERE OUR MARKET IS

THE INTERNET IS WHERE OUR MARKET

Photo by eGuidry

TIME SPENT ONLINE PER WEEK

AVERAGE SPENT PER WEEK

DESKTOP SEARCHES IN THE PHILIPPINES

CONVERSION BASED ON SEARCH

  • Total searches 3,200,000
  • Conversion rate of 1%
  • Mark up of $3
  • Exchange rate $1 = Php 43
Photo by Jeffrey Beall

SALES AT 1% CONVERSION RATE

DOMESTIC FLIGHTS IN MILLION PASSENGERS

INTERNATIONAL FLIGHTS IN MILLION PASSENGERS

Timothy Daniel Domingo

Haiku Deck Pro User