PRESENTATION OUTLINE
"IT IS NOT THE BIG THAT EAT THE SMALL, IT'S THE FAST THAT EAT THE SLOW"
KODAK MOMENT
- 89% market share in 1976
- Dominant player for the most of the the 20th century
- Lost to transition to digital photography
- Filed bankruptcy in 2012
NOKIA
- Used to be 95% market share
- Now only 5% market
- Lost to iPhone and Android devices
MILLION ONLINE BOOKINGS IN THE US
- 1999 travel industry association of America noted that 15.1M consumers in the US booked their travel online
- 2011, 70M online bookings
- 2012 38% of travel planning is now made online
SHARE OF ONLINE CHANNELS IN TRAVEL BOOKINGS IN 2012
INDUSTRY PERFORMANCE DURING WORLD ECONOMIC CRISIS
DOMINANT OTA
- Priceline
- Travelocity
- Expedia
- Orbitz
THE INTERNET IS WHERE OUR MARKET
TIME SPENT ONLINE PER WEEK
DESKTOP SEARCHES IN THE PHILIPPINES
CONVERSION BASED ON SEARCH
- Total searches 3,200,000
- Conversion rate of 1%
- Mark up of $3
- Exchange rate $1 = Php 43
SALES AT 1% CONVERSION RATE
DOMESTIC FLIGHTS IN MILLION PASSENGERS
INTERNATIONAL FLIGHTS IN MILLION PASSENGERS