THINKTANK EXPERIENCE GOALS

POSITIVES NEEDED TO OFFSET ONE NEGATIVE

OUTCOME: DIVORCE

"Are you simplifying our lives? Are you removing things that burn us out? Inconsistancies, being lost, confusing messages, placing blame? Are you keeping our time and attention focused on what really matters?" -Helena Roeber, Android UX

TURN FAILURES INTO INSPIRATION

EXPERIENCE GOALS

• Every Leader Awesome: I'm amazing because I have ThinkTank
• Every Leader Cool: an interface I want to share
• Every Leader Efficient: ThinkTank gives me what I need be productive

EVERY LEADER AWESOME

• ThinkTank makes me better (embed IP, business use cases, empathy)
• I know what's going on (way finding, visual states, groupings)
• I'm smart (similar things act the same, visual & IxD coherence

EVERY LEADER COOL

• Everyone wants this (modern attractive visuals, fast)
• I like this (useful help, UI feedback, error msg, stability =trust)
• Cool! (Micro interactions cause joy)

EVERY LEADER EFFICIENT

• I've got this (simple/intuitive UI, clear language)
• Give me the path (directions & optimal actions, cues)
• I'm in charge (smart defaults that can be changed, ability to recover)
• Show me what I need when I ask (progressive disclosure)

@SKYE_SANT [SKYPE] SKYE.SANT