Taking A Brief
Published on Nov 20, 2015
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
UTV RADIO
- UTV Media (GB) is one of the largest radio groups in the UK
- With market leading local stations in England and Wales.
- Including Juice FM in Liverpool
- UTV also own the national station talkSPORT
Photo by Nick-K (Nikos Koutoulas)
RESEARCH THE CLIENT FIRST
- Look them up on the web
- Make notes
- Clients will be impressed
- Knowledge creates trust
- Help you formulate good questions
Photo by Abdullah AL-Naser
2. WHAT NOT TO WEAR
Photo by William Brawley
STYLE
- First impressions count
- Look creative, but believable
- Smart casual
- No flip-flops!
Photo by kevin dooley
3. THE BRIEF
Photo by Klardrommar
WHO?
- Who is the video aimed at?
- Get specific?
- Get them to describe a person
- "A person who......."
Photo by zilverbat.
WHAT DO YOU WANT THE VIEWER TO DO?
- Go to the client
- Buy a product
- Attend an event
- Go to the website
- Branding
Photo by pni
