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Discount?

Published on Nov 18, 2015

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PRESENTATION OUTLINE

19-01-2015

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SHOPPING CULTURE

CHANGES IN THE LAST DECADE

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Photo by JeepersMedia

WHY DISCOUNT?

SALES YTD

SALES YTD

THINK OF HOW STUPID THE AVERAGE PERSON IS, AND REALISE THAT HALF OF THEM ARE STUPIDER

GEORGE CARLIN

33% EXTRA

OR 33% DISCOUNT?
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33% DISCOUNT = 50% MORE COFFEE

TERRIFIED OF EXTREMES

Photo by violscraper

LACK OF CONFIDENCE

WHAT ARE YOU REALLY SAYING TO THE PROSPECT?
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BAD PRECEDENT

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LOWER PERCEPTION OF VALUE

UNTRUSTWORTHINESS

"PRICE" CONVERSATION

PROFIT CUTS

Photo by kenteegardin

WHAT TO DO ABOUT IT?

FOCUS ON VALUE

KNOW YOUR TARGET AUDIENCE

SHOW YOUR CONFIDENCE

PROVE WHAT YOU'RE SELLING

FOCUS ON VALUE, KNOW YOUR AUDIENCE,

BE CONFIDENT AND PROVE WHAT YOU'RE SELLING

QUESTIONS?

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Photo by greeblie