business growth market place

The Generation C:
They are all about Connection, Community, Creativity and Curation. They are "digital natives" and use lots of social media and own many "screns". It is important for them to be heard and are very engaged.

YouTube Generation:
They are a part of the Gen C. They use the platform YouTube to share opinions and express themselves.

Millennials:
They are a part of the Generation Y and are babyboomers' childrens. Just like Gen C they are deeply familiar with social media and technology. The difference between this two generation is that the first one has witnessed the rise of social media when the second one was born already "connected"

characteritics of millennials

• "The Me Generation"
• Always connected and multi-taskers
• Materialistic
• Open-minded
• Always looking for the "cool" factor

Expectation for hotels + travel

• Technology
• Ecology
• Community
• "Cool" Factor
• Design & Luxury

how are they different?

• Travel more and further
• Spend more money and time at the hotel
• Looking for new experiences
• Less loyalty to a brand/hotel
• Mix business with leisure

Untitled Slide

REVIEW 1 - MOXY HOTEL
"Have you heard? There’s a game-changer in town. Marriott International’s newest player in the affordable 3-star-tier segment for Millennial global nomads.
It’s got the power of Marriott behind it. The potency of style, innovation and tech-savvyness surrounding it. And a whole lot of wattage to light up its vibrant future."

"Work, play. On, off. Overdrive, socialize. The hip vibe to our bright, open lobbies invites you to connect and liberate with:
Stylishly designed chic spaces to greet, meet and retreat
Space to meet and collaborate featuring large writing walls and 56-inch TVs for presentation projections
Complimentary computers and free Wi-Fi
Vibrant, energetic bar scene where the conversation flows as easily as the local brews and vintage wine

REVIEW 2 - RADISSON RED
"Connected consumers with expectations of an open, articulate and personalized experience are changing the world. It's an attitude - and the only way to truly cater for it is to design for it. Its heart lies with the millennials, but its reach is far far wider than a single generation."

“The red app is the red world. It's a glocal concierge, it’s check in, and it’s free wifi, of course, it's the door to all things red. It's the bar tab, it's food and drink, and fitness, it's news and views, and the place to be, it's where our world is our guests' world. There's red tv, red radio, the red faced gym network, the red potting shed, a pool hall, the odd pool, always a reading room, always a relationship and understanding of the red community in which we live. And of course the red stars. Our people are the hoteliers of tomorrow, only fitting for the hotels of tomorrow.”

how does this match my researches?

• All about technology!
• Being connected
• Business & Leisure targeted
• Design & Style
• New & "cool" experiences

Untitled Slide

Untitled Slide