25 Marketing Facts You Need to Remember
If you want to get the most from your marketing dollars and maximize sales results, these 25 facts will help you do just that.
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Digital Marketers allocating more of their budgets to optimization tend to have
more success with conversion rates
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85% of search marketing Pro's will focus
more on conversion rate optimization this year.
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It's not rocket science:
the fewer questions you ask, the greater your form fill-rate will be.
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60% of online marketers plan to do
customer journey analysis to improve their online conversion rates
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lack of resources (54%) and lack of budget (35%)
are the leading barriers respondents name to improving conversion rates
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Most companies are using a variety of
conversion optimization best practices but are dissatisfied with their proficiency in them
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Getting landing pages built & Tested
is one of the top 5 challenges faced by B2B marketers.
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of b2b companies that use landing pages,
62% have six or fewer total landing pages.
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only 52% of companies that use landing pages
also test them to find ways to improve conversions
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roughly 75% of businesses have problem
fnding suitable expertise for optimizing their landing page copy
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Testing of multiple landing pages is considered
an advanced and difficult methodology
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Gmail once tested 500 shades of blue
for their CTA color and found the highest converting shade
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