PRESENTATION OUTLINE
Provocation by Kristina Benshoff is a Wholesale Business.
Provocation is a
Modern, Edgy, Contemporary, Womanswear Clothing Line with a Minimalist Attitude and Sustainable Ideals
Provocation: Fabric Swatches & Color Story
Target Market: The Provocation customer is a woman 22-34, she lives in metropolitan areas and has a income of $45,000 to $95,000. She is a modern women who is not afraid to be bold and edgy and is fashion-forward.
Target Market: She has all the newest technology and gadgets. She works in many different fields, such as Journalist or Blogger, Public Relations, and Graphic Design.
Costing Choice: Opportunity Threads
After researching all of the costing options and minimum orders, I have decided to use Opportunity Threads. They are able to produce all four looks in my line for a short lead time with a 200 order minimum, and they offer high quality products for a lower cost. This ethical company puts their employees first and the values of opportunity threads are appealing. They pay fair wages and offer worker ownership, they have connections to local supply chains as well as a sustainable production facility. The emphasis on green products and production makes
this cut and sew company the perfect choice for my business.
