Art Director

Art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.

An art director's tasks and duties may include:

working from a brief with a copywriter, generating ideas to present to the client
working on designs to produce an effective advertising campaign
commissioning specialists, such as artists and photographers, to work on projects
managing projects and working within a budget
editing the final results for presentation to the client.

Advertising art directors normally work between 9am and 6pm, Monday to Friday. However, extra hours are often required so they must be flexible. They spend most of their time working indoors, in offices or studios, although travel to meet clients is also likely. Dress code expectations vary between agencies, but are often quite informal.

Salaries may range from around $25,000 to
$45,000 a year for new advertising art directors, to over $160,000 for successful art directors in leading agencies.

An advertising art director should:

• be highly creative
• be good managing people
• be a good problem solver
• work well with clients
• finding out exactly what clients want

What's the work like

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