Magic Leap

Google Leads the Way

• $542 Million Investment
• Magic Leap
• Start-up Company

What is Magic Leap?

• Computing should be shaped to work for us
• Biology, physiology, creativity, and community
• Physics and processes of visual and sensory perception
• Technology removes us from the real world
• Combination of digital and natural world

The Technology Itself

• "Eyeglasses-like" device
• Developed a dynamic digitized light field signal 
• Respects natural human functionality and tricks the mind
• Makes use of hardware, software, sensors, and core processors

Dominating the Competition

• Sony's 3-D goggles and Google Glasses
• Stereoscopic imaging 
• Puts the 3-D object on our natural plain
• Plans to add sense of touch

Implications and Goals

• Rony Abovitz - Chief Executive
• Interface to replace modern technology
• Movies and video games
• Patient and doctor interactions and communication
• Thomas Tull - head of legendary pictures

Reactions

"It's so bad-ass you can't believe it. It's one of the few things I've ever experienced in my life, where I came out and said, 'This changes everything.'"

Discussion Questions

Why do you think Google would lead such a large investment in a start-up company?

Discussion Questions Continued

Are there any negative side effects that could come from this innovation? If so what?

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