10 TASKS OF A SOCIAL MEDIA MANAGER
Published on Feb 04, 2016
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10 TASKS OF A SOCIAL MEDIA MANAGER
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1. SORTING CURATED AND OWNED CONTENT
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You need to make sure that you have a huge arsenal of content that you can share with your audience at any given time. Understanding what content (that’s not yours) is relevant takes time, but it gets easier over time.
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If you are spending all of your time promoting your products and not adding any value to your social community, people will stop listening.
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Most social media managers will use a social media management tool to help them with this process.
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It’s estimated that the time wasted on social media per week is 6 hours and 48 minutes.
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4. SCHEDULING UPDATE
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Scheduling in advance will help you come up with a better flow of posts that will keep your audience anticipating the next post.
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After you have updated a few times you need to look at the analytics surrounding the posts.
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You need to analyze the data to see what worked and what didn’t then adjust your strategy
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7. RESPONDING TO MESSAGES
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Responding to your audience is a very important part of a social media strategy.
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8. ENGAGING YOUR AUDIENCE
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Very similar to responding to messages, engaging with your audience will make a brand become a living thing. You should share, like, comment on, retweet and follow new people all the time.
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“I think the best advice for businesses that are trying to take things online and create a presence is first to watch — instead of jumping in — and look at pages that you like and make active observations about what’s going on,” says Doug Quint
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You need to test posts to really discover what resonates with your audience.
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