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EXTERNAL RELATIONS TRAINING

Published on Feb 08, 2016

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1.

EXTERNAL RELATIONS TRAINING

BIRMINGHAM
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2.

WHO AM I?

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3.

Untitled Slide

4.

iGIP Member

12.13 
5.

VP TM

13.14 
6.

LCP

14.15 
7.

ALUMNUS

BRITISH LAND PLC 
8.

Untitled Slide

  • Why did I join AIESEC?
  • Why am I here?
9.

Why does AIESEC in Birmingham exist?

  • What are you achieving in AIESEC?
  • What impact does AIESEC Birmingham have?
  • How does AIESEC Birmingham create this impact?
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10.

How has AIESEC impacted me as a young leader?

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The Power of the Inexperienced Leader

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Our Impact Model

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Untitled Slide

14.

ALWAYS CONNECT TO THE WHY!

15.

Understanding External Relations

What is ER? 
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External Relations is a SUPPORT FUNCTION

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ER should always be feeding into your LC by providing valuable connections or revenues that expand your potential to deliver exchanges

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Business to Business

  • Networking event
  • Speaker Event
  • Sponsorship
  • Chamber of Commerce
  • Business Hubs
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Untitled Slide

  • Campus events
  • Conferences, Summits and Forums
  • Guild
  • University departments
  • Business School
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Careers Department

Stalls and Online 
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Other LCs

Share resources, run events, inspire each other 
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University Departments

Emails and online marketing, Stalls, Lecture shouts 
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MC and NST

Coaching, Training, Resources, Inspiration
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Guild of Students

Events, Trainings and Marketing 
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Businesses

Speaker events, sponsorship, iGIP Leads 
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Member Development

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How can ER Impact YOUR Function?

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DEVELOPING YOUR NETWORK

Skills for Running External Relations 
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What is AIESEC?

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30.

Presenting AIESEC

  • Connect with your "WHY"
  • Identify and connect with your UNIQUE VALUE PROPOSITION
  • Be AUTHENTIC and link your WHY with theirs
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31.

Developing a Network

  • Depth
  • Breadth
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32.

Connect

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Engage

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Sustain

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35.

What if they say NO?

  • Why hasn't ER worked in the past?
  • What challenges do you face?
  • Why might they NOT want to work with AIESEC?
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36.

What is the
UNIQUE VALUE PROPOSITION?

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37.

CASE STUDY

GLOBAL VILLAGE 2015 
38.

WHY

  • Market oGCDP
  • Improve global awareness on campus
  • Deliver Self Driven Practical Learning Experiences
  • Increase brand awareness
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WHO?

  • Second and Third Years
  • Language students
  • Students with a passion for internationalism
Photo by Presidio of Monterey: DLIFLC & USAG
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Product: Country Partners (Go Global)

Photo by Jeremy Brooks
41.

Connections

  • Guild
  • Lunar Society
  • Cultural Societies
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42.

Making Connections with the Guild

  • Connect them to TMP
  • They don't like exchange
  • Why is AIESEC different from Enactus or Cultural Societies?
  • What would the Global Village offer them?
Photo by Chor Ip
43.

Other Connections

  • Local businesses (coffee shops, restaurants) for in- kind sponsorship
  • Other societies
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