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PRESENTATION OUTLINE

1.

2017 KICKOFF MTG

BRAND STRATEGY & DEVELOPMENT
2.

2017 HVAC FORECAST

  • AOR remains within 1%
  • Home Depot/retail channels grow 15%
  • Opportunity with WiFi, Home Automation, & IAQ
Photo by sylvar
3.

SINGULAR GOAL

ONE METRIC THAT WILL LEAD TO REGIONAL SUCCESS
Photo by Keith Allison
4.

IMPROVE EQUIPMENT MIXSHIFT

WHILE INCREASING MARKET SHARE
Photo by Jamiesrabbits
5.

ODU MIX SHIFT

6.

TARGET FAD

FADS ACCOUNT FOR >25% OF odu SALES
Photo by barryskeates
7.

FAD MIX SHIFT

8.

WHERE WE WIN

F/B THAT IMPACT ASPECTS OF coMFORT
Photo by jeffsmallwood
9.

2017 FAD mIX GOALS

10.

INVESTIGATE

HOW CAN WE IMPACT A CHANGE IN MIX SHIFT...
Photo by Jim Larrison
11.

...at the kitchen table.

Photo by megrje
12.

...to change LONG term behavior and drive mix shift improvement?

Photo by Iztok Alf Kurnik
13.

WATSCO VENTURES

TOOLS YOUR DEALER NEEDS THAT YOU CAN PROVIDE
Photo by JD Hancock
14.

LOGIC MODEL

ORGANIZE & IMPLEMENT SUCCESSFUL CHANGE INITIATIVES
15.

UPCOMING TRAINING

  • TM training next week
  • State of Big Ten
  • Top Breakout at Dlr Mtg
  • Video training
  • Train the trainer events
Photo by appsforeurope
16.


Photo by jasonpearce
17.

START YOUR PLAN

WHAT ARE YOUR TARGETS AND ACTION ITEMS
Photo by reallyboring
18.

FOCUS POINTS

  • Determine Target dealers
  • Tools
  • Training
  • Promos/incentives
  • Immediate Actions Items
Photo by PeterThoeny

Mike Poirier