social media

anne jones & Marguerite giguere

the secret to attracting business online

define "success"

• who do you want to attract?
• how much business do you need?

online marketing expedites the process of building trust

but why?

• your clients are here
• your employees are here
• even your mom is going to Google you before spending any money
• 50% millennials by 2020

getting started

popular networks

• facebook
• twitter
• linkedin
• instagram
• periscope
• youtube

best practices
for facebook

personal pages

• think before posting!
• great tool for staying in touch with your sphere
• use lists
• be aware of privacy settings

business pages

• ask for likes...don't buy them!
• boost posts you want seen
• post regularly or shut it down
• if someone comments or DMs, make time to respond

best practices
for linkedin

Linkedin

• treat it like an online resume
• make sure you're getting alerts
• add a past project or two
• this network is very active again!
• great spot to host blogs if you don't have a website

best practices
for twitter

twitter

• know what a #hashtag is
• tweet, retweet & DM
• respond quickly!
• LISTEN
• OK to interact with strangers
• great place for sharing links to your original content

best practices
for instagram

instagram

• use hashtags (research popular ones)
• always respond to followers
• don't just follow FB friends - ok to interact with strangers
• monitor your DMs
• You can post video here too!

blogging

easy ways to get started

• guest posts
• word press
• linked in
• your trade organization
• hire a copywriter!

Ideas for content

• informational or "how-to" posts
• behind the scenes
• introductions to your employees
• community information
• charities you're passionate about
• videos (more about this in the advanced class!)

other best practices

• invest in a responsive site
• this is part of your biz plan
• there are inexpensive copywriters
• always use pro photos
• setup Google analytics
• be consistent

Managing your
online reputation

great places for reviews

• Yelp
• Facebook business page
• Angie's List
• Google Business Page
• Your website (testimonials)
• LinkedIn

control the conversation

• have consistent, complete profiles in relevant locations
• tell your own story!
• be responsive & professional
• Listen (set up Google alerts)

what to do when
things get ugly

apologize, apologize, apologize

• own the mistake
• take it offline
• evaluate your systems
• take corrective action if needed - discipline, fire, formal and/or public apology

now you wait.

The payoff is not just more business. It's better business and more trusting relationships.

thank you!

marguerite giguere

Anne jones