Lauren Rose

Radiance

• I am lauren rose I am the owner of radiance salon and spa.
• This company will be a sole owner, LLC.
• In my business I will have multiple stylist and therapist skilled and experienced to make sure you will have the best experience.

client analysis

• on average the clients in this are will be 35-48 years old.
• average (household income) $123,078
• family per household : 2.7
• my customers live: tri-state area.

client anaylis

• There are very few options in this area for a salon & spa, with a massage also. Many times it will just be cosmetology and esthetician. That is why my company will be different from my competitors.
• my clients pays for these alternatives by my business always allows a full body experience every visit

THREE. COMPETITIVE BUSINESSES.

• Shannon Alexandrs salon and spa, 5600 E. Virginia St., Evansville, IN 47715 ( 812-491-1000)
• Aveda salon and spa 2809 Lincoln Ave. evansville IN 47714 (812-491-8332)
• Ahh Spa 900 Tutor Ln., suite 105 evansville IN 47715 (812-471-4990)

marketing analysis

• how will you justify your prices if you are higher? I would offer percentage off of a new client or if you referred someone you’ll get a % off.
• what will you consider if your prices are Marked below average marketing price? I will consider that I’m trying to drive in and attract business given that my prices are lower it more competitive than my peers.
• Will you raise prices at some point? Yes! My team will be working on a level system. If they hit their goals for three months, their prices will raise.
• What are your discount services? If the clients have a gift card, refer someone or first time visit.

loss

• rent $1,305
• Utilities (water & electric ) $250 month
• trash $50 a month
• retail sales 10%
• educating $100 a year
• insurance $30 month
• retail/ maintenance $30 month
• refunds ~ $20
• new tools/equipment $50 month
• aflac $50 year

profit

• retail sales
• massage
• essential oils $7 , candles $12, massage tools $25-50, defusser $25.
• cos: shampoo/ conditioner $25-45, hairspray $28, dry shampoo $42, texture spray $28
• tips 10-15%