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What is Your Target Market

Published on Jul 14, 2017

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PRESENTATION OUTLINE

1.

What is Your Target Market

TAM SAM SOM 
Photo by Bogdan Suditu
2.

Putting Real Numbers

Into Your Projections 
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3.

Untitled Slide

4.

Sample Case

Nutrish 
5.

What is the TAM?

Total Available Market
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6.

The Entire Pet Industry?

Photo by Daniel Arrhakis
7.

$69.36 Billion

Annually in the U.S.- APPA (Amer. Pet Products Assoc.) 
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8.

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9.

Packaged Pet Food

TAM for Nutrish 
Photo by colorblindPICASO
10.

$24.01 Billion

U.S. Pet Food Market Annually - Statista.com 
11.

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12.

Smaller Segment

More Focused and Relevant 
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13.

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14.

$8.2 Billion

U.S. Natural Pet Food - Pet Food Industry.com 
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15.

What is the SAM?

Serviceable Addressable Market
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16.

Grain-free - US$3 billion

20.2 % annual growth - PetFoodIndustry.com 
17.

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18.

Super Premium Grain Free

Natural Pet Food - Dogs & Cats 
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19.

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20.

$934 Million- 2016

Dry Super Premium Dog & Cat Food - Statista 
Photo by Egidio Maurizio
21.

What is the SOM

Serviceable Obtainable Market 
22.

Dog & Cat Owners

Rachel Ray = Celebrity Founder 
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23.

People Into Organic Healthy Food

With Pets that are Members of the Family
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24.

70% -20% -10%

20% = $186.8 Million 
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25.

What are Nutrish's Current Sales?

Founded 2008 
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26.

2017 Estimated Sales = $500 Million

~$100M in YR 5 ~$200M in YR 7
27.

More Statistics

That Make the Case For Nutrish 
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28.

$ Sales of Pet Food by Type 

29.

Estimated @ $5.8 Billion in 2017 - Exceeded it in 2016 

30.

More Intelligence through the data

Competitor & Next Market Intel 
31.

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Photo by Andrew Tarvin
32.

Figures don't lie, but liars figure...

Don't lie in your projections 
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33.

For Links & Tools

© Cynthia K. - @classbrain - TechToolGirl.com 
34.

New Tools

For Market Validation 
Photo by 401(K) 2013

Cynthia Kirkeby

https://cynarts.com