4 Simple Steps to Profits through

Why does pricing matter?

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• Charge too little and be percieved as low quality
• Charge too much and you look too expensive

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• You may be leaving loads of money on the table...
• Your business may struggle unless you get pricing right

But, it is so complex...

Too much to know...

• Value pricing
• Cost plus pricing
• Porter's Five Forces
• Marketing Ps and Cs
• Bass Diffusion Models and so on

Enough

Time for a simple framework

WRAP Pricing Framework

Simple and effective - just what small businesses need

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• W - 5 Ws
• R - Research
• A - Analyze
• P - Prove

5 Ws set the stage by asking questions about your product or service

5 Ws

• What problem does it solve?
• Who needs to solve that problem?
• When do they need the solution?
• Why is your product or service the best solution?
• Where are your customers and how do you reach them?

Research

• What is the value of your solution?
• Define the market
• Know your compeition
• What does the solution cost you to deliver?
• What are your business goals?

Analyze

• Define how your product fits the solution
• Define how the solution fits the market
• Establish levels of value

Prove

• You've done your fact finding and brainstorming...
• Now, prove or disprove your findings
• Engage your customers and learn
• Fine tune

Get a free copy of the WRAP Pricing Framework

http://thecogentcoach/wrap-pricing-framework

Questions?