Websites Foundations

The Five Stages
For Creating A Website
Recommended Tools & Workbook

Your Target Market
Case Study - Understand Consumer Behaviors
Provide Them With What They Want

Jobs To Be Done

Website Customers First

• Business Assessment
• Website Sections
• Website Page
• Feedback
• Final Revisions and Feeback

Your Target Market

• Who are your customers?
• What problem or solution do you offer?
• What language do your customers use in testimonials?
• How do they describe you?
• What do your customers need to know about your, qualifications, proof?
• What is the business plan for your website?

Your Target Market

• What Search words will your customers use?
• Your Brand and Approach?
• Check sites from your competition.
• Text make it simple clear concise relevant readable.

Home Page
Is it Relevant
Are You Meeting Vistors Needs

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Remember

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Home Page
Headline
Copy
Social Proof
Call To Action

Best Practices

About Page Checklist

• Have I shown I understand website visitors
• Write More About You Than I
• Make A Personal Connection
• Branding
• Proof/ Testimonial , Track Record, Certifications
• What is it like to do business with your company
• Call to Action Next Step

Services Products Page

Best Practices

• Keep Copy Simple
• Focus on benefits for your customers
• Examples, proof
• Social proof
• Next Step

Best Practices

Contact Page

• Keep Contact For User Friendly
• Google Ranking from May User Expience
• Social Media do you update?
• Professional Friendly
• Where did you hear about us?
• Call to action to stand out what to do next

Conclusion Sales Process

Action Steps

• Workbook - Do Exercises
• Blog , Portfolio, Recommendations Important
• Get Feedback

Recommendations

• Mind Mapping - mind42.com
• Positive Words boompositive.com/pages/positive-words Readable
• readable.com

How I Can Help!

Services For Your Business

• WordPress Sites
• Online Training on Zoom
• Digital Content
• Podcasting Services
• Help

Rosemary O'Shaughnessy
digitalcontentmanager.ie

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