The artist can determine what captures the viewer’s attention. This principle is called emphasis. When everything is emphasized, nothing is emphasized.

The part of the composition that attracts the viewer’s attention is called the focal point or center of interest. There are several ways to create a focal point.

An artist can create a focal point through the use of contrast. Contrast refers to difference. Any type of difference in imagery will result in that element becoming a focal point. Difference or contrast can come in many forms. Difference in color, value, texture, shape and form can all create contrast. By combining elements, you can increase the contrast that is created, thus strengthening the focal point.

Another way to create a focal point in artwork is through isolation. Whenever one object or element is separated from a group it becomes isolated and in turn, becomes a focal point.

Objects in the center or near the center of the picture plane will naturally become a focal point. Most of the time, a focal point that is not exactly in the center is preferred. By placing an object or element just off center, the artist can create a focal point through placement without affecting the aesthetics of the work.

A fourth way to create a focal point in artwork is to use implied lines to direct a viewer's eye to an object or element. This technique is known as convergence.