GOST
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PRESENTATION OUTLINE
WHAT DOES IT MEAN?
- GOAL: set a goal. What do you want the organization outcome to be? What must your communications achieve? This is a broad, primary focus.
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- OBJECTIVES: establish objectives. Think about what measurable achievements must be attained in order to meet the larger goal.
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- STRATEGY: plot strategies for each objective. Strategies tell you how to obtain your objectives by outlining the general path you will take to get there.
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- TACTICS: develop tactics. The series of specific, smaller tasks are called tactics and they’re the building blocks of a strategy.
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WHAT IS IT?
- SWOT analysis is a structured planning method that evaluates 4 elements of an organization or project. It can be carried out for a company, product, place, industry, or person.
STRENGTHS
Helpful to achieving our objectives (Internal)
WEAKNESSES
Harmful to achieving our objectives. (Internal)
OPPORTUNITIES
Helpful to achieving our objectives (External)
THREATS
Harmful to achieving our objectives. (External)
HOW TO:
Rapid Ideation.Teams. Individual.
