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New pack. New ad.
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Published on Dec 16, 2015
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PRESENTATION OUTLINE
1.
New pack. New ad.
kajol campaign ad two
Photo by
hallenberg
2.
New Pack. New ad
We would have two communications to do
The new pack will have to be introduced
The second ad should take forward the energy idea
New pack ad will be a direct communication in 10 secs
Main ad would reemphasize the Health + Energy theme
3.
New Pack
Goldwinner changes colors !
Photo by
Pink Sherbet Photography
4.
1.I have not changed Goldwinner has
Photo by
Phillie Casablanca
5.
New Pack
1 : Lady on seeing a new pack thinks its some other oil and asks
Kajol says she has not changed but Goldwinner has changed to a new pack
2 : In a few days it will be new year but right now its the newpack
3. health and energy irunda pudusu pudusa niraya pannalam.
Goldwinner introduces new pack
6.
Eat healthy. Get energy
brand ad
Photo by
thephotographymuse
7.
Eat healthy. Get energy
Facts from the research we did .
You need essentially three things to be energetic
1. Water 2. Sleep 3.Food
What you eat is what you are.
Food = Energy
8.
Eat healthy. Get energy
Fat is necessary
Fat is more fuel efficient energy
1 gram = 9 calories.
carbohydrate 1 gm = 4 calories
sustained energy comes from fat
9.
Creative routes
way forward !
Photo by
zetson
10.
three things
3 necessary things to be energetic
Photo by
Callum McKain
11.
Three things
This concept elucidates the three things needed to be energetic
Kajol enters the kids room as he is sleeping and talks to the camera
" Energy venunna . Mukkiyama 3 venum. Water. Niraya water .
Sleep ....sir madiri appurama food.
Energy comes from food cooked in Goldwinner which is healthy and gives ener
12.
EFGH
THE ENERGY CYCLE
13.
three things
EFGH
pack shot
Kajol says " Kuzhandaikalukku venum energy. Namakku venum Goldwinner
She does a toy key kind of thing at the kids back
vroom vroom VROOM
14.
Eat healthy . Get energy
what should I do ?
Photo by
theunquietlibrarian
15.
what should I do ?
The setting is either a school game or a school play rehearsal
The boy dressed in a mythological costume says " ha ha ha "
The teacher " Energy ....more energy"
The mother of the boy watching this complains
"Idukku mela energy venunna enna pandradhu"
16.
What should I do ?
Kajol " Healthya samikkanum. Healthya sappidanum "
Energy foodla than kidaikkum. Andha food Goldwinnerla cook pannina
Healthy and gives energy. EFGH simple.
Pack shot
The boy now roars and says " Hahaha " Kajol and his mother smile
17.
I love my child !
anything .everything
Photo by
Kalexanderson
18.
I love my child
Sir 10 nalliye kal udapparu . Beckham madiri
valu. ssariyana valu.
tharaiyaila pakkave mudiyadu. Parannla, marathu mela
pattaratha urutranennu drums vangi kodtuthen..parunga
Kajol " kuraiya solranga. Peruma pattukuranga. "
19.
I love my child
Kajol " En kuzhanthaikku evvalo energynnu. "
Cut to different mothers saying " Avangalukku nirya energy thevai.
oru mega size battery
Kajol " Namakku Goldwinner. Eat heathy get energy
Nama ellarume wow mom than
20.
I love my child
The same concept can be done with Kajol alone also
Kajol asks his son to play the key board. Enjoys as he plays
But says to the child " mm practise pannu"
To the camera " eppidi vasikkaran pattengala"
Similarly when the kid gets the report card.
21.
I love my child
Kajol" Nalla concentrate pannu "
to the camera " sema mark vangi irukkan"
Ippadi than mothers chumma acting aana ulla fulla perumai.
Iattanym pannanunna avangalukku venum energy nammaku Goldwinner
pack shot
22.
Kajol in Kindergarden
kids have the answers
Photo by
Corvar152
23.
Kids have the answers
kajol asks the kids " Yarukku venum innum innum niraya energy "
All the kids raise their hands.
Kajal " Unakku edukku ?"
Kid one " jump panni manga parikkanum " Kid two " guitar vasikkanum"
Kid three " En annan sariyana bully avan varum podu naan odanum "
24.
Kids have the answers
Kid four " Adicha six than poganum "
Kajol " indha fourllam kidayathu"
Kid four " only six "
Kajol " Ivangalukku venum Energy. Namakku venum Goldwinner "
Pack shot
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