New pack. New ad.

New Pack. New ad

• We would have two communications to do
• The new pack will have to be introduced
• The second ad  should take forward the energy idea
• New pack ad will be a direct communication in 10 secs
• Main ad would reemphasize the Health + Energy theme

New Pack

1.I have not changed Goldwinner has

New Pack

• 1 : Lady on seeing a new pack thinks its some other oil and asks
• Kajol says she has not changed but Goldwinner has changed to a new pack 
• 2 : In a few days it will be new year but right now its the newpack 
• 3. health and energy irunda pudusu pudusa niraya pannalam. 
• Goldwinner introduces new pack

Eat healthy. Get energy

Eat healthy. Get energy

• Facts from the research we did .
• You need essentially three things to be energetic 
• 1. Water 2. Sleep 3.Food
• What you eat is what you are.
• Food = Energy 

Eat healthy. Get energy

• Fat is necessary
• Fat is more fuel efficient energy 
• 1 gram = 9 calories. 
• carbohydrate 1 gm = 4 calories 
• sustained energy comes from fat 

Creative routes

three things

Three things

• This concept elucidates the three things needed to be energetic 
• Kajol enters the kids room as he is sleeping and talks to the camera
• " Energy venunna . Mukkiyama  3 venum. Water. Niraya water .
• Sleep ....sir madiri appurama food. 
• Energy comes from food cooked in Goldwinner which is healthy and gives ener

EFGH

three things

• EFGH
• pack shot
• Kajol says " Kuzhandaikalukku venum energy. Namakku venum Goldwinner
• She  does a toy key kind of thing at the kids back
• vroom vroom VROOM

Eat healthy . Get energy

what should I do ?

• The setting is either a school game or a school play rehearsal
• The boy dressed in a mythological costume says " ha ha ha "
• The teacher " Energy ....more energy"
• The mother of the boy watching this complains 
• "Idukku mela energy venunna enna pandradhu"

What should I do ?

• Kajol " Healthya samikkanum. Healthya sappidanum "
• Energy foodla than kidaikkum. Andha food Goldwinnerla cook pannina
• Healthy and gives energy. EFGH simple.
• Pack shot
• The boy now roars and says " Hahaha " Kajol and his mother smile 

I love my child !

I love my child

• Sir 10 nalliye kal udapparu . Beckham madiri 
• valu. ssariyana valu. 
• tharaiyaila pakkave mudiyadu. Parannla, marathu mela
• pattaratha urutranennu drums vangi kodtuthen..parunga
• Kajol " kuraiya solranga. Peruma pattukuranga. "

I love my child

• Kajol " En kuzhanthaikku evvalo energynnu. "
• Cut to different mothers saying " Avangalukku nirya energy thevai.
• oru mega size battery 
• Kajol " Namakku Goldwinner. Eat heathy get energy
• Nama ellarume wow mom than 

I love my child

• The same concept can be done with Kajol alone also
• Kajol asks his son to play the key board. Enjoys as he plays 
• But says to the child " mm practise pannu"
• To the camera " eppidi vasikkaran pattengala"
• Similarly when the kid gets the report card.

I love my child

• Kajol" Nalla concentrate pannu "
• to the camera " sema mark vangi irukkan"
• Ippadi than mothers chumma acting aana ulla fulla perumai.
• Iattanym pannanunna avangalukku venum energy nammaku Goldwinner 
• pack shot 

Kajol in Kindergarden

Kids have the answers

• kajol asks the kids " Yarukku venum innum innum niraya energy "
• All the kids raise their hands.
• Kajal " Unakku edukku ?"
• Kid one " jump panni manga parikkanum " Kid two " guitar vasikkanum"
• Kid three " En annan sariyana bully avan varum podu naan odanum "

Kids have the answers

• Kid four " Adicha six than poganum "
• Kajol " indha fourllam kidayathu"
• Kid four " only six "
• Kajol " Ivangalukku venum Energy. Namakku venum Goldwinner "
• Pack shot