Grow Your Yoga Brand

Start in child pose

Questions to Ask

• What's my yoga purpose?
• Where do I want to be in 3 years?
• What don't I wan to be known for?
• Who are my yoga heroes?
• Who is my audience?
• Where is my audience?

Checklist part 1

• Clear Mission
• Target yoga niche
• Target audience
• Brand values/boundaries
• Custom domain address
• Custom email address
• Logo - avoid horizantal, keep simple and modern

Checklist part 2

• Website - Wix
• Business cards - Moo
• Social Media presence
• Aesthetic/Font
• Brand voice, personality, story
• Competition/collaboration
• Email signature - Use Wisestamp tool
• Brand buzz words

Checklist part 3

• Photography - headshots
• Write guests posts for publications
• Take photos of your classes
• Practice what you preach

What are your goals?

• Connect with audience
• Grow your audience
• Get leads (book classes, email sign ups)
• Strengthen brand
• Credibility

2019 Trends

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Facebook

Facebook Page

• Claim a Page or 2
• Public Figure - Personal
• Business Brand
• Various Page Templates
• Customize
• Search

Facebook Trends

• Video
• Facebook Groups
• Organic vs Paid
• Events
• Facebook Messenger
• Mobile

Instagram

• Owned by Facebook
• Lots of integration
• Becoming saturated
• Claim your brand profile
• Bio
• Link
• Hashtags

Instagram Trends/Features

• Feed
• Stories
• Videos - LIVE and Upload
• Grid
• Aesthetic
• IGTV
• Messenger integration

Get Found on Google

Checklist

• Keywords in writing
• Active social media profiles
• Active review sites
• Guest posts on other sites
• Links

Google My Business

Claim all Profiles

• Social media
• Google My Business
• Yelp
• Directories with links

Offline Tips and Tricks

Offline Tips and Tricks

• T-shirts/Magnets/Stickers
• Postcards/Business Cards
• Signage/Banners/Car Decals
• Use @TymiHoward
• Branded Hashtags to Follow

Optimize Content

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Tools, platforms, Apps

Tools, platforms, Apps

• Canva - visuals
• Grammarly - writing
• Buffer - SMM
• Planoly - Instagram
• Iconosquare - Instagram
• InShot - video edit app
• Clips - video edit app
• Facebook Page app

Branding Do's and Don'ts

Branding Do's

• Be authentic
• Be strategic
• Be consistant

Branding Don'ts

• Spam
• Fake
• Be consistant
• Copy
• Mistakes/Mishaps + Headlines
• Bad reviews

Success and #Fails

Questions

@lisabuyer