"Don't Go Pro" campaign

• goal: breakthrough, drive attentionfull campaign: promo, PR, social, ads
• shot with our camera 4K camera
• seed videos (ads) professionally produced + community submitted
• approach: aggressive, playful, provocative, supports accessability theme
• shot with our camera 4K camera
• seed videos (ads) professionally produced + community submitted
• full campaign: promo, PR, social, ads
• shot with our camera 4K camera
• seed videos (ads) professionally produced + community submitted, shot with our camera 4K camera
• some inspiration below for

GO AHEAD AND...

GO SERIOUS,

GO SILLY,

GO CRAZY

BUT...

DON'T GO PRO

You don't have to
be a pro or
buy a GoPro
TO SHOOT LIKE A PRO

...BECAUSE I'M CRAZY 

... BECAUSE IT'S SCARY

... HECK IF I KNOW

... BECAUSE I LOVE IT

... BECAUSE IT FEELS GOOD

... BECAUSE I WAS MEANT TO 

... TO KEEP RISING

... TO MAKE THE SHOT

... TO GO FAST

... BECAUSE IT TAKES ME HIGHER

...BECAUSE IT HELPS

... TO BE COOL

... BECAUSE I'M REALLY GOOD AT IT

... BECAUSE IT'S BEAUTIFUL

... TO SCARE MYSELF

... TO FEEL TRULY ALIVE

...TO CAPTURE REALITY

GO DIRTY

GO CLEAN

GO HARD

GO SOFT

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GO ANYWHERE

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GO REAL,

GO VIRTUAL

AND KEEP ON GOING,

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Click to Edit

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