Copy of Less Is More by Joe McCormack

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Slide Notes

Copy of Less Is More

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PRESENTATION OUTLINE

MASTERING the art and science of the short story

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DROWNING IN DATA

One more word and you'll go under

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INATTENTIVE & INTERRUPTED

It's getting frustrating to stay focused

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TENDENCY #1

Over explaining just makes it more confusing

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video con meltdown

TENDENCY #2

Under preparing makes matters worse

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TENDENCY #3

Never getting to the point misses the mark

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coin video

map

THREE "BRIEF" SUGGESTIONS

Map your message first
Lead with a headline
Trim away excess detail

Short stories: tell me, don't sell me

Learn to embrace storytelling.

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Joe McCormack

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