The Rules of Reciprocity

Offer your customer something and they will in turn reciprocate with loyalty and a purchase

What Can You Offer?

• A Free Gift
• A Special Offer
• A Special Service
• Excellent Customer Service
• Superior Content

A free gift can be a simple as a free image or a multi-page downloadable book.
A special offer needs to be enticing enough to get the customer to act. Discount of at least 20% off or exclusive access to the merchandise.

A special service that is only available to those that are “members.” An example is a full car detail for those customers having their car serviced at the dealership.

Customer Service can come in many forms

• Offer 24/7 Live Chat on your site
• Offer instructional Videos
• Offer a no questions asked Return Policy for Members

Great Content

• Sets you apart from your competitors
• Educates your customers
• Entertains
• Recognizes you as a leader in your field

I would choose to offer a special service to gain reciprocity

People love exclusivity. By offering a special service this will make them feel like a member of the club or family which will lead to continued reciprocity.

I was given a free manicure when I signed up for a pedicure online.

I reciprocated by sharing this offer with friends, increasing the company's ROI and exposure.

Find out what is valuable to your customers; offer that or a combination of valuable items and offers and you will be well ahead of your competitors.