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PRESENTATION OUTLINE

HOW TO RECRUIT 'OWN PLACE' PARTICIPANTS TO team scope

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lONDON mARATHON

  • Process of entering ballot
  • Adding Scope to list of charities
  • Correspondence
  • Advert in LM magazine

google

  • Increase rankings with Google
  • Google Analytics
  • Page 1

Website

  • Promote
  • Blogs
  • 'Word of Mouth'
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social media

  • Twitter/Facebook
  • 53k+ likes
  • 'Word of Mouth'
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-Emphasise the importance of Scope
- Flexible fundraising amount
- Provide an incentive

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