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The Story of GeekWire

Published on Apr 13, 2016

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PRESENTATION OUTLINE

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The Story of GeekWire

How a scrappy media startup created an enduring events business
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What is GeekWire

  • Leading tech news site
  • Founded in 2011
  • 2.4M page views per month
  • Six annual signature events
  • 20,000+ event attendees
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"GeekWire is the lubricant of the Seattle startup machine."

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A look at GeekWire's wild events

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"GeekWire is the lubricant of the Seattle startup machine."—Rich Barton, founder of Expedia and Zillow

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Why we started events

  • Community
  • Content
  • Coin (Revenue)
  • Connecting in a digital age
  • Have fun
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What we've learned

  • Events are hard
  • Surprise and delight
  • Plan ahead
  • Respect time of others
  • Say no
  • Own your community
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What's next: "It's still day 1."

  • National Events: Radio Show, Ping Pong, Startup Day
  • Underwriting content verticals: Space, Gaming, Health, Sports
  • Sports Tech Summit: July 12-13
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Contact me: john@geekwire.com

john cook

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