Writing for Social Media: Week 11
Published on Oct 27, 2020
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Writing for Social Media: Week 11
Sports, Entertainment, and Consumer-Facing Brands
Overview
- Best practices review
- Sports
- Entertainment
- Consumer-Facing Brands
BEST PRACTICES
Photo by Jeroen den Otter
Best Practices
- Educate, engage, or entertain
- Make it an experience
- Encourage interactivity
- Offer something unique
- Know your audience
CONTENT CALENDARS
- Plan messaging and content in advance
- Ensure key themes are being met
- Schedule
- Makes measurement easier
- Pairs with strategy and goals
SPORTS
Photo by Ronnie Macdonald
Sports Engagement
- Spotlights and features
- Fan feedback & particpation
- Video
- Live-tweeting
- Humor
- Branded hashtags
ENTERTAINMENT
Photo by Aditya Chinchure
Entertainment Engagement
- Teasers, trailers, and artwork
- Video, video, video
- Nostalgia
- Features and spotlights
- Branded filters, gifs, and stickers
- Live-tweeting hashtags
- Gamified experiences
CONSUMER-FACING BRANDS
Photo by Nik Shuliahin
CONSUMER ENGAGEMENT
- Have a strategy
- Find ways to make engagement easy
- Suit the message to the platform
- Leverage features
- Be authentic
