Gender Roles Campaign

Published on Dec 03, 2015

No Description

PRESENTATION OUTLINE

RETHINK PINK

ANTI-GENDER ROLES CAMPAIGN

RESEARCH

HOW TO BREAK DOWN GENDER BARRIERS

Photo by Nanynany

TACTICS

  • TELEVISION: COMMERCIAL
  • BILLBOARD
  • MAGAZINE
  • SOCIAL MEDIA APPLICATIONS: BLOGS, TWITTER
  • PRESS RELEASE
Photo by mod as hell

BARBIE LAUGHS IN THE FACE OF GENDER NORMS

SUCCESS

Noemi Castillo

Haiku Deck Pro User