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2016 Social Media Landscape

Published on Feb 10, 2016

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2016 Social Media Landscape

Photo by Jason A. Howie
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Kate Evans

Your Social Status
Photo by MichaelTapp
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Agenda

  • Social Media News
  • Top 10 for 2016
  • Video
  • Social Commerce
  • Social Media Advertising
  • Social Media Analytics
  • My Favorite Tools
  • Social Media Shoutouts
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Did you know...

  • Facebook Rolls Out Private Message Page Replies
  • Snapchat Makes Adding People Easier With Profile URLs
  • Facebook Rolls Out Audience Optimization for Publishers
  • Periscope Broadcasts Live on Twitter for iOS
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Social Media in 2016

  • Visual Social Media
  • Live Video
  • Inbound Marketing: Using Social Media
  • Communicate Live
  • Facebook Ad Targeting
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Social Media in 2016

  • Instant Content
  • Image Recognition for Monitoring Tools
  • Adapting Strategy to Audience
  • Pay for Traffic
  • Private Social Media
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Visual Social Media

Photo by Julien Haler
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Brands will need a visual strategy that works across their primary platforms, tailored for Instagram, Twitter, Facebook and Pinterest.

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Visual Social Media

  • Modifying strategy
  • Creating original content
  • "Pinnable" - website & social
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Live Video

Photo by Robert S. Donovan
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The best way to reach your audience and connect with them in 2016 will be to use videos and/or live-streaming tactics as a way to really connect in a more face-to-face way.

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Periscope

  • Behind the scenes glimpses
  • Special live event broadcasts
  • Product releases
  • Interviews
  • Contests and rewards
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Inbound Marketing:

Using Social Media
Photo by Dean Hochman
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Communicate Live

Photo by George Papaconstantinou
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Video conferencing, interviews, podcasting and working together will be a big social media trend next year.

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Facebook Ad Targeting

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Facebook recently rolled out new communication tools that allow Facebook pages to learn more about the people they are communicating with.

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Instant Content

Photo by Back, and to the left
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Keep users in the network by removing the hassle of visiting an external site, where traffic could be lost as users are exposed to distractions or affected by connectivity issues.

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Instant Ads

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Image Recognition

for Monitoring Tools
Photo by gerlos
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Brands can enter a search for their logo and Gaze will identify images that contain the logo.

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Consider Content Imagery

Photo by Luz Adriana Villa A.
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Adapting Strategy

to Audience
Photo by Thomas Hawk
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social media was made for people, not brands

Photo by Gueorgui Tcherednitchenko
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People Matter

  • Influencer Marketing
  • Employee Advocacy
  • Social Selling
  • Content Marketing
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Pay for Traffic

Photo by nan palmero
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Photo by cobalt123
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Google has PageRank. Facebook has EdgeRank. Twitter will have TweetRank and it will prioritize ads.

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Pay without a huge budget

Photo by rafael-castillo
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Private

Social Media
Photo by Dusty J
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the most social of social activity is going to happen in two unique and private places: private groups and messaging apps.

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Photo by programwitch
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Snapchat

  • Snapchat has 100 million active daily users.
  • 86% of Snapchat’s users fall into the 13 – 37 age range.
  • 5+ billion videos are viewed on Snapchat each day.
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Video Platforms

Photo by gminguzzi
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YouTube

Photo by BRICK 101
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https://www.youtube.com/watch?v=xhCpTvSi8DE

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Social Commerce

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Social Media Ads

Photo by luc legay
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Social Media Analytics

Photo by Alan O'Rourke
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Why analytics?

  • Track your success
  • See what's working
  • Allocate your time wisely
  • General ROI
  • Learn more about your audience
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My Favorite Tools

Photo by Kaptain Kobold
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Tools

  • Relay
  • Canva
  • Social Mention
  • Hootsuite
  • Picmonkey
  • Mailchimp
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Social Media Shoutouts

Photo by garryknight
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Kate Evans

Haiku Deck Pro User