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Slide Notes

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IMM: Cuba

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PRESENTATION OUTLINE

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Photo by Steve Johnson

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Photo by Ed Yourdon

QUICK INFO

  • Under communist rule
  • Catholic?
  • Dominoes & Baseball = ❤️
  • Disposable income = 584 pesos ($25)
  • Capital: Havana
  • Located in the Caribbean
Photo by puntxote

THE PRODUCT

  • Targeted at families
  • 1,880 pesos
  • Sold in Santa Clara, Villa Clara
  • Print & Radio ads + Contests
  • “Keeping you safe”
  • In Spanish and Haitian Creole
  • Jose Rubiera
Photo by @Doug88888

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ANY QUESTIONS?

Photo by Theen ...