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Slide Notes

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9 Things Lead Nurturers Shouldn't Do

Published on Dec 22, 2015

A deck for b2b marketers with lead nurturing on their mind

PRESENTATION OUTLINE

9 Things

lead nurturers shouldn't do
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go goalless

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think linear

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overcomplicate

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overdesign

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worship

the false god of technology
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do not show

leads that they care about them
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launch and forget

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ignore audience segments

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pretend basic statistics don't apply

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