Audience profiling.

What is audience profiling?

• It is a task that all media institutions need to preform when establishing a new media product like a magazine, movie, show or ect.
• It can be broken down into Demographic and Psychographic profiling.
• The four C's.

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Demographic profiling.

• This is the most basic from of identification for target audience.
• A, B, C, D, E, F.
• Opinions, Beliefs, Values, Interests.
• In nowadays people criticise this form of identification because the people make more money and there are less people who can't afford to watch movie.

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Psychographic profiling.

• This includes looking at age, class, gender, geographic area, economic status and religion.
• Psychographic profiling includes a list where the audience can be decided in groups.
• Mainstreamers, aspirers, succeeders, resigned, explorers, strugglers, reformers.

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Psychographic listing

• Mainstreamers- seek security. then to be domestic, conventional, family brands, usually one of the largest groups.
• Aspirers- seek status, very materialistic, looking for attractive packaging, Typically younger audience looking for sales jobs and clerical.

Psychographic listing

• Succeeders- seek control, strings goals. confident win themselves, typically higher management and professions.
• Resigned- seeks survival, interested in old and traditional approaches.
• Explorer- seeks discovery, energy and discovery, they are usually the ones who try new brands the first.

Psychographic listing

• Strugglers- seek escape, usually have problems and are finding ways to solve them, buys junk food, l alcohol and cigarets.
• Reformers- seeks enlightenment, freedom of growth, social awareness and judgemental, has attended higher education.