An Entrepreneur's Journey - The Start Up

Published on Apr 04, 2016

An Entrepreneur's Journey is the first chapter in a series of real life inspired business and career stories outlining the progression of a business start-up and providing insight to the decisions you must make along the entrepreneurial path. We will take you from a career challenge to a spark of an idea and through all the steps to launch the start-up.

Future stories will outline the situations and decisions through the growth and maturity phases, along with eventual sale of the company.

We will continue the series with the challenges associated with the transition into a new organization and your personal exit

PRESENTATION OUTLINE

An Entrepreneur's Journey

The Start Up

Our presentations will take you from the spark of an idea, to the start-up, through the growth phases, to the sale of the company and continue with the challenges of transitioning into a new organization.

Let's get started.

on the start up.,
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Even a mouse can start a Business

you need an idea, partnerships and courage.
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Future Founding President

A mother, home maker and wife.

Future Co-Founder

A father and husband employed in technology development.
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The Problem

The husband's job is at risk.
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The Project could

The suppliers he selected are not small job oriented
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Supplier can make the product, although

the design is slightly different and initial quantity is small.
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Large quantity order.

The supplier states a non-standard product require a

We predict large demand in the near future.

Can we increase the quantity as we grow?

Business is done their way.

The potential suppliers have an older industry mindset.

Short Term Profits Now.

They will not wait for your growth, they require
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Terms and Conditions.

Purchasing direct from the supplier requires a contract with their
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distribution and reseller channels.

They direct small purchases to their
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Discussion at home

Do others have these challenges?

Spark of Idea

Is this a business opportunity?
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Support the little guys.

What Opportunity or Passion will the business address?
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From small beginnings.

Why the smaller project focus?

Come great things.

What is the product?

What is our next step?
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How do you know?

We have a great product design.
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Market Research

Indicates a Great Opportunity!

Okay, but is it an MVP?

We also verified the product design.

What the heck is an MVP?
A Minimum Viable Product is the smallest thing you can build that delivers customer value along with returning insight and value back to you.

Can you give an example of an MVP?
A great tasting plain donut was offered, but customers made it clear, the market prefers donuts with different flavored icings and toppings.

What is the Business Plan?

We can Self Finance the Start Up.
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How will you structure the business?

What do you mean? We're partners!

Legal and Financial impact.

Will you be an LLP or LLC? The choice has

Business structure vs. Organization structure.
These words sound similar, but they have different meanings. Business structure refers to the legal status of a company, such as sole proprietorship, partnerships or corporation, involving tax status and legal regulations

An organizational structure

is helpful to define responsibilities.

The Family.

Who are the initial employees?
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We're ready to Launch the Business!

We have the Product, Research, and Plan.

What is the Value Proposition?

Whoa, Slow Down, Stop.

Basically what is the Business Model?

How will you create, deliver and capture value?
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Providing useful marketing content.

How will customers learn about you?
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Buying from us will be easy. How?

What are you really offering?
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Easy to use Website

helping customers find what they need.
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we have immediate and free technical support.

If customers have additional questions

Essential Products

will be available off the shelf.
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Special or Standard Product.

Do you need one or thousands? No Problem.
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Easy Payment

Credit Card, Bank Transfers, PayPal, etc.
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Precision.

Our Products will be known for

High Performance.

Our Product will also be known for

We will make returns or repairs fast and easy.

Despite the best quality, issues will occur!
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Who are the Customers?

Smaller Engineering, Test and Research Projects.
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Directly service customers, eliminate middle men.

What other ways will you make it easy?

Provide Fast Delivery.

Same day from stock and short lead times on specials.
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We are a Supportive and Trusted Friend.

What is the message to the customers?
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Can we launch now?

Okay, we have outlined the Value Proposition.

Few more steps.

We need to review a

What Resources

are critical to your success?
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Strategic and Essential.

These resources are
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Digital Marketing

is critical to our success.
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Sales Engineering Talent

Customer focused and technically capable.

Order and Fulfillment Process.

Our proprietary and exceptionally fast

Flexible Manufacturing

Ability to provide variations to core design.

Raw Materials.

Stock of long lead time and special

I see a good value proposition for the customer

will you Net a Profit?
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Let's see, our costs and overhead are low.
The product conversion provides high value.
Yes we should be Profitable!

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Launch the Business!

NOW, you are ready.
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If you are having challenges moving your business to the next level,
contact
Ferguson Global Consulting.
We bring success into focus in today's changing world.

FGC's expertise includes

  • Sales Growth - Business Development
  • Product Development
  • Manufacturing Transformation
  • Supply Chain Enhancement
  • Talent Development and Recruitment
  • M&A Due Diligence and Integration
  • Global Expansion and Scale Up

Ferguson Global Consulting

Applied Business Knowledge