And Your Career

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You live an integrated life, but most hiring managers and HR people don't. They didn't grow up sharing.

This is clever

Think

LinkedIn

• Make professional connections
• Get referrals & recommendations
• Extend your network
• Research people & cos.
• Follow trends & gather data

Success

Twitter

• Consider two accounts
• Follow thought leaders
• Learn the hashtags
• Do tweet-ups & chats
• Make lists

Success

Facebook & G+

• Consider two accounts
• Don't follow potential employers
• Learn about brands & companies
• Limit access to photos
• Be careful w/friends' comments

Fail

Image-Sharing

• Create accts just for following
• Showcase your work & skills
• Lock down your personal accounts
• Still be careful what you post or like

Fail

Blogging

• Own your views
• Make sure it's well-written
• Use it to showcase skills
• Develop your brand

Success

Increase danger or value by

• Liking posts and pages
• Following, RTing and fav'ing
• Tagging & hashtagging
• Recommending & referring
• Commenting & guest posting

Best Ways to Avoid Fails

• Create "professional" accts.
• Deploy strictest privacy controls
• Mind how you comment/like/RT
• Be OK w/ppl judging you

Get social with me!

• @word_ factory
• Linkedin.com/margotlester
• TheWordFactory.com