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Goals System

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1.

GOALS SYSTEM FOR STARBUCKS

CAMILLE, ESABELLE, ERRIN, YVES
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2.

Business Goals
Address the number 1 request

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3.

Manage Costs
Moderate-priced products

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4.

Deliver Customer Values
Personalized, Trendy, Coffee

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5.

Generate Revenues
Serve as many as possible
Repeat purchasing

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6.

Shareholder value
Socialized platform

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7.

Conclusion
4Rs

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Yves Ng