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Creating Content: 2016

Published on Feb 19, 2016

A guide to creating content in 2016

Follow me: @TheSteveMills or check out the new blog tech-mag.co.uk

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PRESENTATION OUTLINE

1.

Creating Content in 2016:

A Basic Guide
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Headines are important...

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80% Read Your Headlines

Source: https://moz.com/blog/5-data-insights-into-the-headlines-readers-click
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20% read Your Content

(If it's any good)
Great resources @ Copyblogger: http://www.copyblogger.com/writing-headlines-that-get-results/
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Define your goals....

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Increase new Visitor %

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Increase Website Traffic

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Increase your Conversion Rates

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So....

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Create Scannable Content

A Fantastic Article on this: http://www.forbes.com/sites/briansutter/2015/12/18/the-most-overlooked-fact...
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Create Killer Headings

And cool sub headings
This is Athene, he raises money for charity. Check him out and donate:
www.savethechildren.org/athene
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Use Visual Aids

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Create Engaging Content

I'd click her
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Follow it up with great content

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Do Proper Keyword Research

Or don't bother
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Find Out

What people are searching for
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Create Content

"About" Those Keywords
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Creating Content "For" Keywords

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Show me an example...

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Google wants to help

Results based on what you need
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Don't: Create your content

Around your target keywords
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Do: Create your content from "topics"

relevant to your keywords
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Create Content You Love

Finally...
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Creating Content in 2016

Tech-Mag.co.uk | @TheSteveMills

Steven Mills