Copia de Brand name development using the FREE PIZZA

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Copia de Brand name development using the FREE PIZZA method (a bad idea)

Developing a name using the "Free Pizza" method is almost always a bad idea.

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PRESENTATION OUTLINE

brand name development

Using the FREE PIZZA! method (a bad idea)

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this is how many companies develop names

Offer free pizza and see who shows up to brainstorm names

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so what could go wrong?

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Dominant people drive an agenda

Some people won't participate freely

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groupthink

You won't get a diverse range of names

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You might get ballot box stuffing

The names that rise to the top are not always best

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most names will have conflicts

You won't have many choices due to existing TM

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time consuming & expensive

Combined hours add up & legal fees costly

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is there a better way?

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10.

name development is a specialized skill

Requires creativity, linguistics, consumer understanding, marketing, trademark law

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11.

hire an expert = Nameflash

Our process guarantees success!

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Cecilia Villar

https://www.facebook.com/app_scoped_user_id/10154572421132704/

Slide Notes