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Published on Nov 18, 2015

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PRESENTATION OUTLINE

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BUILD A SUPERPOWER BRAND

How to Translate YOUR Brand Into Real Sales
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WHY BRAND?

...because great branding can make you money.
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WHO ARE YOU?

Why Kelly?
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SOLD AN AVERAGE OF

93 homes per year.
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MOM

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WHAT ARE YOU KNOWN FOR?

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I GROW BRANDS

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WHAT IS A BRAND?

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IT'S A GUT FEELING

about a product, service, organization
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OR PERSON

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KELLOGG SCHOOL OF MANAGEMENT

Brand Value Study
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BE DIFFERENT

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WE'RE HARDWIRED

to notice what's different.
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COMPETITIVE DIFFERENTIATOR

Know what you're up against.
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WHICH WAY TO GO?

Personal vs. Corporate Brand
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KNOW YOUR STRENGTHS

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WHAT WOULD OTHERS

SAY YOU ARE KNOWN FOR?
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HOW DO YOU SHOW UP?

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BEFORE & AFTER

Personal Brand to Corporate Brand
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VERBAL & NONVERBAL

COMMUNICATION SKILLS & ATTITUDE
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DO YOU KNOW YOURS?

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RIGHT OR LEFT

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BRAND MANAGEMENT

re-Fresh or re-Brand
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SO, WHAT NEXT?

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BUILD A STRATEGY

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ARM FOR SUCCESS

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GET THE WORD OUT

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OTHERS ULTIMATELY DECIDE

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THANK YOU

Let's continue the conversation...

Kelly Lucente

www.retoolmarketing.com