5 Digital Must Dos-B2B Marketing 2016
Published on Apr 29, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Which areas should B2B marketers devote additional digital spend to in 2016?
Photo by JH Images.co.uk
FOCUS ON
CONTENT QUALITY
Photo by ღßẲŁĘĘღ»سبــحأن الله«
Savvy B2B organizations have realized that content marketing is
Photo by Gangway Advertising
a powerful tactic
Photo by Stuck in Customs
and that it can be made even more effective
Photo by rishibando
by targeting content quality
Photo by Shira Golding
• 51% expect to spend more budget on content marketing.
Photo by Tax Credits
• 72% are focusing on creating more engaging content.
Photo by quinn.anya
MAP THE CUSTOMER JOURNEY
Photo by Hammonton Photography
B2B marketers rank improving lead quality
Photo by pedrosimoes7
What’s the best way to get better leads?
Photo by Andreas-photography
By properly mapping out the customer journey.
Photo by jonny goldstein
Lead quality is the foundation of content marketing:
Photo by VinothChandar
• 87% of B2B marketers say lead quality is a key barometer for measuring effectiveness.
Photo by Ben Mortimer Photography
• 87% of B2B marketers say mapping the customer journey is essential to digital success.
Photo by hlkljgk
DIVE INTO PREDICTIVE ANALYTICS
Photo by cambodia4kidsorg
Some 55% of B2B organizations are hiring for marketing analytics roles in 2016.
Photo by EvelynGiggles
Untitled Slide
Photo by ShashiBellamkonda
Because many have come to see the immense benefits of predictive analytics
Photo by NYC Media Lab
B2B organizations that utilize predictive analytics are 2X more likely to:
Photo by Riccardo Palazzani - Italy
• Have a larger market share compared with competitors.
Photo by niallkennedy
• Exceed their annual marketing ROI goals.
Photo by 401(K) 2013
B2B companies are using predictive analytics to:
Photo by Thomas8047
• Target new leads and marketing opportunities.
Photo by Aristocrats-hat
• Optimize marketing spend to reach the right buyers.
Photo by Alex E. Proimos
How can you nurture enough new leads at every step of the buyer journey to significantly increase revenue?
Photo by jev55
One increasingly important approach is
Photo by Leo Reynolds
MARKETING AUTOMATION
Photo by downhilldom1984
• 66% plan to increase their spend on marketing automation platforms in 2016.
Photo by Stuck in Customs
Because automation platforms produce more leads:
Photo by Leo Reynolds
52% of B2B marketers say they struggle with it
Photo by rishibando
but if done well, it can make your marketing more efficient across the board.
Photo by emilio labrador
DON’T FORGET ABOUT SEM AND WEBINARS
Photo by davidroethler
Some 46% of B2B buyers are now Millennials.
Photo by technokitten
This group is much more likely to research online before reaching out to a sales rep
Photo by Mr.Tea
which makes SEM and webinars more valuable than ever
Photo by Evan Carroll
They’re already champs; B2B marketers rank:
Photo by Justin in SD
• SEM as most effective paid tactic.
Photo by sevenshadesofblue
• Millennial buyers do 12 web searches on average before reaching out to sales rep.
Photo by afagen
• 70% of B2B buyers view videos/webinars during the evaluation process
Photo by Thomas Hawk
with 48%+ watching for more than 30 minutes on average
Photo by Stephan Rebernik
THE END
Photo by woodleywonderworks
VISUAL CONTENTING
Visualize and Automate Your Marketing Messages!
Photo by qthomasbower
http://visualcontenting.com
Photo by Mukumbura
