PRESENTATION OUTLINE
9 Ways To Spot A Fake Review
Beware fake negatives
'This product does not work as advertised. It said I would lose 10lb, I actually lost 20lb!'
Reviewers have no other reviews on the site.
Suspicious!
Multiple reviews that are exactly the same.
Suspicious!
Entire name of the brand and product is constantly repeated.
Cheap Marketing Tactic!
Featuring people initially turned off by the product, but loved it once they'd tried it.
Reviews using the same buzzwords the website /brand uses
Reviewer leaves a link to their site. Almost always self promotion rather than honest opinions.
Best way to check for cookie cutter reviews. Highlight a particular phrase and Google search.
