8 Ways You're Misusing LinkedIn by Cheryl Simpson

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Slide Notes

8 Ways You're Misusing LinkedIn

Published on Feb 08, 2019

Just because you have a LinkedIn profile doesn't mean your leveraging this social network for working professionals correctly. Career/Job Search Coach, Master Resume Writer & LinkedIn Strategist Cheryl Lynch Simpson demonstrates the problems associated with 8 common misuses of LinkedIn.

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PRESENTATION OUTLINE

8 Ways You're Misusing LinkedIn

(& Failing at Online Networking)

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LinkedIn is a powerful tool, but only if you use it effectively.

are you

Using linkedin effectively in your job search? Let's find out.1

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Are you applying for jobs via LinkedIn?

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applying via LinkedIn ...

Means you can't tailor your profile for each job you pursue.
Will only get you an interview 15-20% of the time.
Ensures you'll have maximum competition for an interview.

Are you restricting who you connect with?

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A too-restrictive connection strategy ...

Will limit the size of your 1st, 2nd & 3rd-degree networks.
Will reduce your ability to penetrate your target industries.
Will cause the LinkedIn algorithm to show you fewer results when you conduct searches for people or companies.

Are you not being proactive about issuing connection invites?

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A passive connection strategy ...

Will harm your ability to penetrate your target industries.
Will artificially lengthen your job search.
Will cause you to miss out on the very connections who can help you the most.

10.

Are you failing to personalize?

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11.

without personalization ...

Your invites are bland & unbranded.
Your messages are stale & look like everyone else's.
Your candidacy looks stale, which makes you look stale.

12.

Are you failing to build relationships with connections?

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13.

networking without relationship-building ...

Isn't networking at all ... it's just one-sided emailing.
Won't give you the information or access you want.
Will cause your networking to fail. Fast.

14.

Are you not making your networking requests directive?

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Non-directive networking requests ...

Waste the other person's time.
Are disrespectful of them and you.
Won't get you the information or access you want or need.

16.

Are you failing to follow-up?

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17.

Poor follow-up on LinkedIn ...

Will inhibit your relationship-building.
Will cause you to leave potential opportunities on the table.
Will make you look disinterested or unwilling to learn new things.

18.

Are you guilty of drive-thru networking?

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19.

Drive-thru networking ...

Pushes your responsibilities onto the other person's shoulders.
Asks too much too soon in the relationship.
Treats the other person like a commodity rather than an insightful professional with expert knowledge.

20.