The App eCOSYSTEM
Published on Jan 02, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
How ASO is unique for google
- +1 an app's page (same as liking on facebook)
- keywords in the description matter
- uninstalls reflect negatively on your ranking
- adding a video helps (iOS 8 will have this feature)
Photo by JD Hancock
Google play
- Mobile first enterprises dominate
- eg: Facebook, Pandora, Candy Crush, etc.
- in general apps tend to hold thei places for longer
Photo by Jeremy Brooks
WHat About iOS
- favors indie developers
- in a week 7/10 apps were indie games
- More volatile:no app stayed in the same spot
- more succeptible to trends
Photo by anieto2k
Who are an app's competitors
- any app in the same category
- AND any app competing for the same keyword as you
Photo by .SilentMode
Keyword ideas
- competitors can inspire keyword ideas
- found via an ASO tool
- for google: all over the description
Photo by Tim . Simpson
Reviews
- offer insight about how USERS perceive competitors
- what WORDS users are using to discuss an app
- What features are popular or not
Photo by Marcus Hansson
Product Insight
- updates are accompanied by release notes
- these show areas that they had to improve on
- opportunity to compete or go in a different direction
Photo by mag3737
