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COM 209 Chapter 1

Published on May 15, 2014

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PRESENTATION OUTLINE

1.

COMMUNICATION THEORY

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2.

What is a theory?

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3.

Judee Burgoon

A theory is a "set of systematic informed hunches about the way things work".  
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4.

Set of Hunches:

  • Answer is Uncertain
  • Speculation
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5.

A Good Theory

  • Defines Terms
  • Has Complexity
  • Offers Explanation
  • Offers Scope
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6.

Informed Hunches

Check Your Self / Know Other Explanations  
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7.

Hunches are Systematic

  • System of Concepts
  • Interrelated
  • Unified Whole
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8.

Metaphors of Theory

Theory as Nets 
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9.

Theory as Lenses

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10.

Theory as Maps

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11.

What is Communication?

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12.

No Single Definition

  • Relational Process
  • Create
  • Interpret
  • Response
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13.

Questions

  • What is a message (text)?
  • Conscious?
  • Encode/Decode?
  • On-going?
  • Plural - Does it take two to talk?
  • Polysemic meaning?
  • What is communication failure?
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