Experiential Marketing Boot Camp

KRISTI CASEY SANDERS, DES, HMCC

What is experiential marketing?

Why is it important?

4 Reasons

MAKE A SPLASH

Why experiences matter

Increase Sales

EXPERIENCES SELL

Experience sells

REACH NEW MARKETS

EXPERIENCES ARE SHARED

Increase Brand Loyalty

EXPERIENCES ARE STRATEGIC

OBJECTIVE #1

OBJECTIVE #2

OBJECTIVE #3

WHAT WORKS?

3 things

Evoke Emotions

EVOKE EMOTIONS

Create Shared Experience

CREATE SHARED EXPERIENCE

Inspire Conversations

INSPIRE CONVERSATIONS

Types of events

• Product launches
• Lead generators
• VIP experiences
• Social events

Important Stats

• 67% of marketers think Experiential Marketing is an effective strategy
• In 2015, 79% of brands said they would execute more events than in previous years
• Last year, 65% of brands expressed their belief that in-person events are directly correlated to sales
• Experiential marketing budgets were expected to grow approximately 6.1% in 2015, with 79% of brands reporting they would create more events in the near future
• 58% of the events created had to do with influencer-related experiences
• (Source: http://markdebrand.com/experiential-marketing-statistics/)

KEY ELEMENTS

STEP #1

STEP #2

STEP #3

STEP #4

STEP #5

STEP #6

STEP #7

STEP #8

8 STEPS TO SUCCESS

• Find where you can reach them
• Create a plan to engage them

HOW WOULD YOU DO THIS?

SKETCH OUT A PLAN

• What is your goal?
• How will you measure success?
• Who are you trying to reach?
• Where will you find them?
• How will you engage them?
• Why will this experience have value?
• How will you make it easy for them to share?
• Tell us what you've imagined!

CREATE A MANIFESTO

I, ________, want people to feel ________ when they experience my event and to ___________ afterwards. To do this, I will _________ .

PLAN WELL & PROSPER!