Week 13 Destination Mgt

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PRESENTATION OUTLINE

DESTINATION MANAGEMENT

CHAPTER#12
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THE 5 A'S OF AN ATTRACTION

ATTRACTIONS-ACTIVITIES-ACCESSIBILITY-AMENITIES-ACCOMODATION

THE ROLE OF THE PUBLIC SECTOR

  • Market research
  • Assessing and controlling the impact
  • Providing and maintaining infrastructure
  • Promotion and information
  • Creating leisure and culture
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DESTINATION MANAGEMENT ORGANIZATIONS

AN ESSENTIAL STAKEHOLDER OF TOURISM SUPPLY

DMO'S FUNCTIONS

EXTERNAL FOCUS-ENVIRONMENTAL PROTECTION-SUPPLY MANAGEMENT-COMMUNITY WELFARE
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DESTINATION BRANDING

"TO ATTRACT AND DISPERSE"
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THE VICE MODEL

THE VISITORS, THE INDUSTRY, THE COMMUNITY AND THEIR IMPACT ON THE ENVIRONMENT
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A CASE OF DESTINATION MANAGEMENT

THE "VALAIS" BRAND ...

Alain Imboden

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