HOW TO MAKE MECCA CHESTER NUMBER 1

SO WHERE IS THE COMPETITION?

• Zizzi
• Cineworld
• Ten Pin

ZIZZI RESTAURANT

• Saturday Eve 6.30
• Very busy 18-45 year old
• £23.50 Meal &Drink
• Marketing by. E mail/Text
• Party Atmosphere

TEN PIN

• Saturday Eve 7pm
• 18-35 Groups of 6+
• £19.50 Bowling & Food
• Marketing E mail,Text,Social Media
• Loud Atmosphere

CINEWORLD

• Saturday Eve 7.15pm
• Foyer Busy 18-30
• £21.20 Film and Snacks
• Marketing E mail Text Website
• Atmosphere Quiet

MECCA CHESTER

• Saturday 6.15pm
• Age Group 21-75
• £19 Bingo Food Drink
• Marketing Mailout In House Text
• Can win up to £30,000

SO HOW DO WE COMPARE?

• Best Value at £19
• Missing out on some of the younger market
• Chance to win £1,000s
• Need to Market more via Text/Social Media
• Bring in "Party Atmosphere"

HOW DO WE IMPROVE?

MARKETING

• 84% of 18-45 Year Olds own a Smartphone
• Facebook checked 14 Times a day
• E mails checked 11 Times a day
• Texts checked 23 Times a day
• The Mail gets delivered once a day

SO HOW DO WE DO IT

COSTINGS & RETURN

• Only 6% of Mailshots are Read by 18-45 Year Olds
• It costs over 10 Times as much as sending a text
• E Mail and Social Media are Free
• 44% of Smartphone Users respond to business invitation

SUMMARY

• Good Value for Money
• Vibrant City with Busy University
• Market more via Text Social Media E Mail
• Introduce Karaoke-Quizzes-Talent Nights
• Young Eager Staff love to get involved