PRESENTATION OUTLINE
Guidelines | Rules
DO NOT use misleading Subject Lines or Headers
(section 5(a)(1) and 5(a)(2))
Guidelines | Rules
Include Your Postal Address to ALL Email Transmissions
(section 5(a)(3) and 5(a)(5)(A)(iii))
Guidelines | Rules
If your email list isn't opt-in or double opt-in ("prior affirmative consent"), include a clear notice that states the email is an advertisement or solicitation in commercial messages
(section 5(a)(5)(A)(i)). If your list is opt-in or double opt-in, you're exempt from this provision
Guidelines | Rules
Include the UNSUBSCRIBE Option clearly in every email message. "clear and conspicuous"
(section 5(a)(5)(A)(ii))
Guidelines | Rules
Create a process for handling unsubscribes within 10 days. Ensure this is in place electronically, as well as for unsubscribes received via postal mail (and any other contact information you include in the email, such as phone and fax)
(section 5(a)(4))
Guidelines | Rules
Provide a way to allow recipients to receive some email and also be removed from other email lists and communications. (Segments)
(section 5(a)(3)(B))
Guidelines | Rules
Do not share any unsubscribed email addresses with other lists.
(section 5(a)(4))
Guidelines | Rules
Do NOT harvest or Automate electronically generated random email addresses.
(section 5(a)(4))
Guideline Basics | Recap
*Clear Subject lines
*Email Headers and Email addresses are Valid
*Email contains valid Physical Address
*Every email contains a Opt-Out mechanism every time.
