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Visual Design Elements

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

POINT

  • Most basic
  • No dimension
  • Described by coordinates
  • Indicates location
2.

LINE

  • Suggest movement
  • Define a boundry
  • Imply emotion
  • Create perspective
3.

COLOR

  • Hue
  • Value
  • Saturation
4.

VALUE

  • Lightness or darkness
5.

SHAPE

  • 2D are closed by lines and curves
  • Geometric- Triangle
  • Mechanical-simple shape w/curved & straight lines
  • Organic-Leaves
6.

FORM

  • A 3D solid or figure
7.

SPACE

  • Area between and or around an image
  • Implied depth in an image
  • Positive or negative
8.

TEXTURES

  • Smooth- reflect more light
  • Rough- absorb more light

Brendan Schlichting